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While working at Hobbycraft, I was tasked with designing a poster for the store’s summer sales. I collaborated closely with my manager to ensure the design stayed true to Hobbycraft's aesthetic. The concept behind the poster was to visually represent the idea of creativity by showcasing different materials used to create the figures in the image, while also incorporating elements of summer to capture the season’s vibrant energy. My goal was to create something exciting that reflected the brand’s message: you can create anything your imagination can think of.


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